Crowd Factory is built on the foundation that consumers trust, peer recommendations but few of us trust banner ads (or any ad for that matter). This trust should drive traffic, influenced by recommendations and suggestions from peers, to a purchase or a community of peers. Crowd Factory embeds its technology in many social media and digital channels to help drive traffic and engagement using voting systems, recommendations, promotions, discounts, comments and ratings widgets

Nearly every brand has realized that integrating social elements into most or all of its marketing programs is essential. Enabling people to share a campaign with friends is only half the battle; you've got to give them a compelling reason to socialize.

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Marketers know they need to leverage social media to their advantage but most don't know how to do it in a way that drives real results. And, for many, the ability to track and measure the ROI of social initiatives remains more an art than a science. Some companies, on the other hand, have figured out how to infuse an effective social component into all of their marketing activities and are using next-generation analytics and reporting tools to monitor actual business outcomes. In this webinar Jeff Zabin, research director at Gleanster, dissucss how to: Read more.

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You'll learn how to transform your marketing department into a storytelling factory, engaging your prospects and customers in all the right channels with the right messages– including social, mobile, email, online and even print and in-person strategies. Through 24+ breakout sessions and amazing keynotes led by worldwide experts, you'll get the tools you need to be a successful content marketer. Plus, you'll experience the best of what Cleveland has to offer, starting with our opening night reception at the infamous Rock and Roll Hall of Fame. Register and use the promo code mash to receive $100 off the current price of a ticket.