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Title Description Date Recorded
Email Marketing 5.0: How Molson Coors & Other Brands Are Winning With Social!

Christine Poirier and Sanjay Dholakia show you how to: 1. Create highly effective social promotion, referral and engagement campaigns and add them to your email marketing programs. 2. Accelerate word-of-mouth marketing and boost your reach across Facebook, Twitter, LinkedIn and other social networks by turning your email audience into powerful brand advocates. 3. Grow your existing database quickly with new contacts from the social web. 4. Track social results back to conversion events. 5.  Measure Social Reach, Social Impressions, Social Lift and Social ROI Feb 24, 2012

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Driving Social Media & Customer Acquisition Throughout The Customer Lifecycle


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Recorded on April 28, 2011

This webinar is the quickest way to understand this strategy and how you can:
Hear real customer examples and discover best practices for implementing social at each stage of the customer lifecycle Integrate social with traditional marketing (ads, SEO, CPC, email, landing pages).
Watch Recording Now
How to Deploy Group Deals and Social Offers


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Recorded on April 28, 2011

Nearly every brand has realized that integrating social elements into most or all of its marketing programs is essential. Enabling people to share a campaign with friends is only half the battle; you've got to give them a compelling reason to socialize. Watch Recording Now
How to Build a Social Campaign


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Recorded on April 28, 2011

Social media is now embedded in every aspect of the customer journey — from ratings and reviews to "like" buttons to tweets. The opportunity for interactive marketing has evolved from building individual social applications to using social media to enhance a wide variety of marketing channels, including established interactive channels like display media and search marketing and even more traditional marketing like TV advertising and in-store marketing. Watch Recording Now

Register! How Quickoffice Boosts Awareness and Drives Revenue with Measurable Social Campaigns
Companies are scrambling to leverage social networks to drive business results, but most are getting lost in a sea of noise and confusion. Sponsored by Crowd Factory and Quickoffice, join this webast to learn how the leader in mobile business apps, Quickoffice is running powerful, measurable social campaigns to generate millions of peer-to-peer endorsements across social networks and acquire new customers from the social web. Register Now!

Watch Replay! Driving Word-of-Mouth On Social Networks
Webinar with Forrester Research
Marketers are putting a lot of time and money into brand-to-buyer communications, updating their Facebook Pages, Twitter profiles and other social profiles with frequent posts. But the social explosion has created a significantly more valuable opportunity for marketers to drive awareness for their brand and acquire new customers online. Watch Now!

Watch Replay! Email Marketing 5.0: How Molson Coors & Other Brands Are Winning With Social!
Christine Poirier and Sanjay Dholakia show you how to: 1. Create highly effective social promotion, referral and engagement campaigns and add them to your email marketing programs. 2. Accelerate word-of-mouth marketing and boost your reach across Facebook, Twitter, LinkedIn and other social networks by turning your email audience into powerful brand advocates. 3. Grow your existing database quickly with new contacts from the social web. 4. Track social results back to conversion events. 5.  Measure Social Reach, Social Impressions, Social Lift and Social ROI

Feb 24, 2012
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Watch Replay! "The Secret to Boosting Your Bottom Line With Social Marketing" Replay!
Marketers know they need to leverage social media to their advantage but most don't know how to do it in a way that drives real results. And, for many, the ability to track and measure the ROI of social initiatives remains more an art than a science. Some companies, on the other hand, have figured out how to infuse an effective social component into all of their marketing activities and are using next-generation analytics and reporting tools to monitor actual business outcomes.

Dec 15, 2011
Watch Recording Now!

Watch Now!

Watch Replay! Driving Social Media & Customer Acquisition Throughout The Customer Lifecycle
This webinar is the quickest way to understand this strategy and how you can:
Hear real customer examples and discover best practices for implementing social at each stage of the customer lifecycle Integrate social with traditional marketing (ads, SEO, CPC, email, landing pages).

Watch Recording Now


Watch Now!

How to Deploy Group Deals and Social Offers
Nearly every brand has realized that integrating social elements into most or all of its marketing programs is essential. Enabling people to share a campaign with friends is only half the battle; you've got to give them a compelling reason to socialize.

Watch Recording Now